A Study about the Intension to Purchase Electric Two-Wheelers in the State of Tamil Nadu

Abstract

Although the market for electric vehicles (EVs) has grown dramatically in recent years, they still make up a very small portion of every new vehicle sold worldwide. Over one percent of all two- wheelers sold in 2023 were electric. Thus, it is necessary to research the adoption of electric two- wheelers (E2W). A behavioral model of electric two-wheeler adoption intention is developed in this study. The goal of the current study was to determine the variables that affect customers' preferences to purchase electric two-wheelers. Using the questionnaire approach, 182 valid answers were gathered. The study hypothesis was tested using partial least squares structural equation modelling (PLS-SEM).

The research findings show that customers' opinions towards electric two-wheelers are strongly influenced by social influence, perceived economic gain, charging infrastructure, and environmental concern. The consumer's intention to buy an electric two-wheeler is also highly influenced by their attitude. It was discovered that the primary factor driving people to buy electric two-wheelers was perceived economic benefits. The results of this study also indicate that women are more likely than males to buy electric two-wheelers. Governments and manufacturers of electric two-wheelers can better understand customer behaviour towards electric two-wheeler purchases with the help of these data.